The Project

Overview & Concept

In the dynamic realm of photography, we were tasked by Samsung to launch their new WB650 superzoom camera. Our challenge was to creatively showcase the camera’s exceptional zoom feature. The response was an engaging concept: “Get so close, you can almost touch it.” This idea aimed to illustrate the camera’s extraordinary zoom capability by forging an intimate connection between users and their subjects. 

The core concept focused on bringing users so close to their subjects that the visual experience would feel like reaching out and touching them, emphasizing both technical prowess and a sense of immersion for the photographer.




Super Zoom


Creative Concept/ Idea, Print Ads & Outdoor


Execution & Outcome

With the client enthusiastically embracing the fun and captivating concept, we embarked on a multi-faceted campaign that spanned various platforms.