The Project

Overview & Concept

Wingz Restaurant, inspired by the lively atmosphere of New York and Buffalo dive bars, sought to establish a vibrant and nostalgic brand identity. The concept aimed to create a full branding package that captured the essence of a laid-back and fun environment reminiscent of the 80s and 90s.

With the promise of serving the best wings in Prague, the project focused on infusing the designs with a sense of nostalgia and playfulness while paying homage to the restaurant’s signature dish.


Wingz Restaurant


360 Branding


Logo, color palette, branded swag, and menu placemats with coloring for kids. 

Wingz Restaurant



Execution & Outcome

The execution of the project was driven by the vision of creating a brand that resonated with the target audience and reflected the restaurant’s unique ambiance. The logo was crafted to evoke a retro aesthetic, incorporating bold typography and vibrant colors reminiscent of classic diner signage. A dynamic color palette was selected to infuse energy and excitement into the brand’s visuals. Branded swag items were designed to extend the restaurant’s identity beyond its walls, creating a sense of community among patrons. The menu was curated to showcase the restaurant’s mouthwatering offerings, while the kids coloring picture added a playful touch to the dining experience.

The outcome of the project was a cohesive and engaging branding package that successfully captured the essence of Wingz Restaurant. The designs exuded nostalgia and fun, inviting customers to step into a world of retro charm and enjoy the best wings in Prague amidst a laid-back and welcoming atmosphere.

Sunburnt Red


Murica Blue


Smokey White