The Project

Overview & Concept

Upon joining GraphAware, I noted significant gaps in the website’s content, lacking essential product and solution pages, as well as a coherent lead generation structure. Recognizing the potential for improvement, I spearheaded the restructuring of the website’s content, shifting towards a B-to-B marketing approach.

My proposed brand facelift aimed to propel GraphAware forward swiftly, leveraging its solid foundation with minimal company time investment. The primary focus was on enhancing the user experience (UX) and refining website content, which was then extended to marketing materials, demo videos, social media platforms, and conference design.




Brand Facelift


Corporate Identity facelift, conference design/idea making, marketing materials & creative concepts




Execution & Outcome

The project’s execution followed a phased approach, commencing with a revamp of the website’s main pages, including the creation of essential B-to-B product pages to enhance lead generation. Efforts then expanded to encompass solution pages, case studies, video demos, and marketing materials, ensuring a cohesive brand experience.

Simultaneously, strategic initiatives were undertaken to define GraphAware’s target market and establish a long-term plan, complementing the website’s transformation. The outcome was a revitalized brand identity and an optimized online presence, effectively showcasing GraphAware’s expertise and positioning the company for sustained growth and success in the data science industry.

Digital Azure


Cyber Plum


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