St. James Physical Therapy, a cherished family-run clinic with over three decades of service, sought a fresh branding approach to honor its legacy of compassionate care. Founded by Dennis R St. James, the clinic has long been a beacon of hope for individuals seeking to overcome injuries and reclaim their lives. With Dennis’s son, Justin, joining the practice, the need for updated branding became apparent to reflect their shared commitment to healing.

The concept embraced the family bond between Dennis and Justin, symbolizing their collaborative approach to patient care. The idea of overlapping hands, representing the two therapists enveloping a patient, conveyed a sense of unity and support. This vision informed the development of a new logo and branding strategy characterized by light, uplifting colors that departed from traditional “doctor colors,” fostering an atmosphere of positivity and encouragement.